About Us


Steelforce is an Australian company which distributes CHS, SHS and RHS, along with other high-quality steel products including:

  • Structural Steel
  • Merchant Bar
  • ERW Steel Pipes and Tubes
  • Flat Sheet, Plate and Mesh Products
  • Angle Products

Founded in April 2000, Steelforce has since captured a significant share of the Australian steel distribution industry and is now a major distributor of steel products in Australia, with branches in Brisbane, Sydney, Melbourne and Perth.

Our broad product range covers everything from structural steel, merchant bar, steel pipe and tube to a comprehensive range of flat and angle products.

All our products are quality accredited and compliant with applicable Australian standards.

We are proud to be Australian owned and operated. Our customers use our products across a broad range of steel applications, from fabricators to stock yard installers, from industrial developments to residential properties, and from original equipment manufacturers to building contractors.

It’s our commitment to ensure every day the highest quality products are delivered to our customers on time and at affordable prices.

Quality, Australian-manufactured steel

We're dedicated to supplying high-quality steel to your projects. 

Mission & Values

Our Mission

Steelforce is a leading supplier of quality steel products to the Australian market. The focus on bringing “service” to the industry is what has allowed us to build a loyal customer base. This philosophy forms the essential fabric of our culture and Steelforce will continue to provide you with the best possible service.

Our competitive advantage is based on:

  • Strong Relationships
  • Comprehensive Product Range
  • Superior Customer Service
  • Quality Product, Delivered on Time, in Full
  • Effective, Motivated People

Our Vision

Steelforce’s vision is to be recognised as the leading distributor of long steel products in the Australian market. We will achieve this by:

  • Providing value to our customers with the best delivery performance and customer service in the industry;
  • Employing world’s best practice stock control systems that deliver benchmark stockturns.

We strive to make our people feel valued; with a sense of purpose, accomplishment, personal development and well-being in a safe working environment.

Our Values


Our customers choose Steelforce as their preferred supplier because we offer superior service levels in all areas of our business and are responsive to customer needs

People & Integrity

Steelforce fosters diversity and values the contribution of individuals and teams. People are treated equitably, fairly, with dignity and respect in a harassment free environment. We are all one team. We earn respect by listening before acting. We are honest and lawful in all our dealings with customers, suppliers, regulatory bodies, shareholders, financiers and our people.

Safety & Environment

Safety is a core value with our target zero harm. OHS&E processes and outcomes meet or better all legislative and legal requirements for the areas in which we operate.

Sustainable Steel

Steelforce is dedicated to conducting our business to global environmental, social and commercial standards